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MBA 203
Marketing Management
Assignment Set -1
SMU SOLVED ASSIGNMENTS, SMU MBA ASSIGNMENTS, SMU ASSIGNMENTS, MBA SOLVED ASSIGNMENTS,SEMESTER 2, FALL 2018 Call at 8510092683 OR mail at [email protected]
Visit us at: www.assignmentsplus.in

Q.1 Enumerate the differences between Selling and Marketing Concepts.
Differences between Selling and Marketing Concepts 10
ANSWER-

Q.2 What do you mean by Environmental Scanning? Explain the various Micro environmental factors of an Organization.
Environmental Scanning
Various Micro environmental factors of an Organization
ANSWER-
Q.3 Write Short notes on:
i. Types of Buying Motives 5
ii. Engel-Kollat-Blackwell model 5
ANSWER-
Assignment Set -2

Q.1 Explain Product Line. What are the major product line strategies?
Product Line
Product Line Strategies
ANSWER-

Q.2 Write short notes on:
i. Cost-plus pricing
ii. Marginal cost pricing
ANSWER-

Q.3 What do you mean by Publicity? Explain the various salient features of Publicity.
Publicity
Features
ANSWER-
SMU SOLVED ASSIGNMENTS, SMU MBA ASSIGNMENTS, SMU ASSIGNMENTS, MBA SOLVED ASSIGNMENTS,SEMESTER 2, FALL 2018 Call at 8510092683 OR mail at [email protected]
Visit us at: www.assignmentsplus.in

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